Ebook ( The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy)

Most of the ways that businesspeople MEDIA EXECUTIVES AND POLICYMAKERS THINK ABOUT executives and policymakers think about net is a myth not reality and this is hurting our democracy and economySome people believe tropes like competition is just a click away But Hindman is the first to document the brutal math behind web traffic that makes big sites powerful and small sites impotent Online traffic is like companies on a stock exchange the large caps have staying power while those with small market capitalizations are variable and therefore much riskyThe lesson for media companies is et big or et out This is expensive to achieve just when the news media have seen their business models collapse Among the best sections is media have seen their business models collapse Among the best sections is s analysis on how the net has flipped the logic of advertising income local news has one from the most lucrative to the least valuable The. A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible Instead behemoths like Google and Facebook now dominate the time we spend online―and BOSH!: The Cookbook: Simple Recipes. Amazing Food. All Plants. grab all the profits from the attention economy The Internet Trap explains how this happened This provocative and timely book sheds light on the stunning rise of the digitaliants and the online struggles of nearly ,


 The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy

Matthew Hindman ✓ 1 FREE DOWNLOAD

I truly believe that if news media companies have a savior it is Matt Hindman Excellent clear eyed easy to understand prose that will Matt Hindman Excellent clear eyed easy to understand prose that will you rethink major assumptions about the nature of the internet and help you understand why the modern internet tends towards monopoly not competition If you re looking for a book to help your small business compete in the digital marketplace as another reviewer was this isn t that book But if you re looking for a lucid explanation of why Google Facebook and Apple have the sway they do why local news re looking for a lucid explanation of why Google Facebook and Apple have the sway they do why local news becoming a thing of the past and why our politics is becoming so polarized and nationalized this book is for you Drawing on economic theory and empirical analysis plus Confessions of an Air Ambulance Doctor great storytelling writing and analogies this book should be reuired reading for every policymaker and executive working on media. Has become mathematically impossible forrad students in a Mr. Jelly's Business garage to beat Google and why net neutrality alone is nouarantee of an open internet He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to row a digital audience and stay alive in today’s online economy The Internet Trap shows why even on the internet there is still no such thing as a free audienc. ,
Lesson for regulators is treat the reality of the web not the fictional idealized versionBut the implications for the public sphere and political discourse is even troubling It is hard to see how any but the biggest media brands can succeed online because it s costly to develop sites that attract attention and loyalty The public s access to high uality journalism particularly local journalism will suffer Meanwhile the big platforms like Facebook that can bundle diverse media content and deliver a large audience will win Importantly Hindman provides a thoughtful practical chapter on what media firms can do to fight Back And SucceedThe Internet and succeedThe Internet is the smartest and shrewdest book on the topic It brims with insights #fascinating examples and wit I ve known Hindman for almost 20 #examples and wit I ve known Hindman for almost 20 and have admired him and his work tremendously. Veryone else―and reveals what small players can do to survive in a ame that is rigged against themMatthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time The internet has not reduced the cost of reaching audiences―it has merely shifted who pays and how Challenging some of the most enduring myths of digital life Hindman explains why the Internet Is Not The is not the technology that has been sold to the public how it.