Kent State University Chapter 14· Organizational changes to the unit structure align the content with current industry practice and emphasize career areas with the greatest growth potential New Chapter 12 familiarizes readers with the growing career sector of digital media and visual communication A fully updated photo program contains than 75 new photographs and a 16 page color insert of all new color images Social Media
Strikes boxes interspersed throughout the text explore how social media trends are integrated into various levels of the industry boxes interspersed throughout the text explore how social
trends are integrated the various levels of the industry describe the impact of Facebook Twitter Pinterest Instagram Linked In and Case Studies in Career Exploration showcase profiles of companies interviews with individuals industry scenarios and insider tips The Job Search boxes feature sample advertisements for actual positions in fields discussed within each chapte.
Media Trends Are Integrated
Rketing Director Product Marketing Manager Brand Marketing Manager Digital Marketing Manager Web Site Marketing Personnel Creative Art Director Copy Writer Customer Service and Customer Relationship Management CRM Staff in Chapter 9; and Digital Media Artist Graphic Designer Fashion Journalist and Fashion Blogger in Chapter 12 New Profiles are presented at the conclusion of chapters from oung executives and entrepreneurs such as
freelance trend forecaster and fashion entrepreneur Erin Burke Chapter 11 Marivi Avalos Monarrez Chief Marketing Officer and Managing Directortrend forecaster and fashion entrepreneur Erin Burke Chapter 11 Marivi Avalos Monarrez Chief Marketing Officer and Managing Director Asia at
FASHIONBI CHAPTER 9 AND MANDY RAINESChapter 9 and Mandy Raines Women's Contemporary Apparel Buyer for Zapposcom Chapter 10; to legends and true teachers like David Wolfe Creative Director of The Doneger Group Chapter 1 fashion journalist Robin Givhan Chapter 12 and fashion educator Dr Catherine Amoroso Leslie at. The Fashion Industry and Its Careers 3rd Edition
an exploration of the fashion industry from raw materials to marketing to the ultimate consumer and explores careers across the board For each career covered readers will learn about what to expect on the job reuired education and training and the relationship of the role to the industry as a whole The third edition is fully updated with recent developments in technology world economics and globalization and effects on industry sectors and career opportunities Through current applied industry information and personal assessments throughout students gain a critical understanding of what careers match their aptitudesoffers an exploration of the fashion industry from raw materials to marketing to the ultimate consumer and explores
skill sets and interests and how to begin down a path to asets
And Interests And How To Begin Downinterests and how to begin down path to a career in the fashion industryNew to this edition In depth job descriptions for a wider range of careers expanded to include Ma.