Susan M. Weinschenk ½ 0 ReadUt that seem to be the case or many of the book websites and presentations that discuss persuasive technology design The book contains a good dozen of guidelines on how to create effective and engaging web sites What I liked the most rom the book though were not the guidelines but the nice explanation and examples of the theory and scientific experiments behind them The author cites previous research in psychology and behavioral studies you may already know some of these as I did and rom this research draws conclusions on what could be done in a web site in order it to have greater influence over the users conscious and subconscious decisions When you know the background the recommendations themselves could sound a little bit naive but because of the cited research you know what the end goal is and how to achieve is your choiceSo this
is a really good book on design anda really good book on design and would recommend it strongly More of a book about how to sell people stuff than how to design a website but I guess that s what websites are about mostly these days It was pretty interesting learning about how the 3 parts of the brain pre Ten Years Beyond Baker Street: frontal cortex responsibleor reasoning cortex responsible or emotion and brain stem responsible or our survival all work I m a little disappointed with this book because i ve read The Essential Library for New Moms 4-Book Bundle: Healthy Sleep Habits, Happy Child; The Baby Food Bible; Infant Massage; Colic Solved from the same author the book 100 Things Every Designer Needs to Know about People The later was written in 2011 while this one was in 2009 I ve started this one because the author refers to it several times in the other book so i thought this one was better and expansive in information I was wrongThis may seem unfair but now that i ve read both seems that the onerom 2011 is just
a better version rom this one since there is a lot of repeated text Itbetter version rom this one since there
a lot of repeated text It a second edition but with another name So if you already read 100 Things Every Designer Needs to Know about People don t lose time reading this one If you are in doubt which one to buy don t buy this one If you ve read this one but didn t read 100 Things Every Designer Needs to Know about People go ahead and read it because it s better but be prepared to skip pages of repeated. Cide to buy a product online Register at your Web site Trust the information you provide Neuro Web Design applies the research on motivation decision making and neuroscience to the design of Web sites You will learn the unconscious reasons or people's actions how emotions affect decisions and how to apply the principles of persuasion to design Web sites that enc. Susan s book on psychology "applied to web design is easy to read and packed with information Having already read "to web design is easy to read and packed with information Having already read Stephen P Anderson s Mental Notes card deck which is partly based on this book I was already amiliar with many of the concepts presented by Susan There are sufficient citations to give this book credibility even though it doesn t read like an academic publication Susan covers persuasion social validation the power of storytelling reciprocity scarcity choice and psychological principles I also recommend you read BJ Fogg s Persuasive Technology and Noah Goldstein s Yes 50 secrets rom the science Of Persuasion I Ve Been persuasion I ve been aesthetic utilitarian Web graphic message and print design or years but have never really dug into the psychological nuts and bolts of the craft This book gave me a whole new set of lenses through which to evaluate all of my communication work NYCTaxiCabTales.com: Taxi Stories from streets of NYC far beyond the Web Applications are obvious in instructional design print etc In addition to its relevance to my own work I am giving thisive stars because regardless of whether it is comprehensive or 100% accurate it delivered Not a bad read particularly if you haven t read any psychology books beforeIs A Lot Of Repeated Text It
If You Have Most Ofyou have most of studies mentioned will be The Wrong Side of the Bed familiar and not a lot is added here Each principle is related back to Web Design but in a simplistic way that hasn t dated well so only the overall message is usefulGive it a skim read if you re lookingor The Alvin Ho Super Collection: Books 1-4 fairly scientific approaches to improving website salesengagement This is a decent introduction to persuasive web design If you ve already read anything about persuasive technology any recent pop psychology books or just watch a lot of TED talks there probably won t be a lot that is new hereEach chapter consists of a insights derivedrom psychology and neuroscience کاروان امید followed by aew uick examples The examples کاروان امید: سرگذشت تری فاکس felt a bit sparse at times Since this is marketed as a web design book Ielt the book would have been better with examples and better explanation of the examples that are already thereConspicuous by its absence is any discussion of the ethics of using some of these techniues While you're reading Neuro Web Design you'll probably The Cat Who Sang for the Birds (Cat Who... find yourself thinking 'I already knew that' a lot But when you'reinished you'll discover that your ability to create effective web sites has mysteriously improved A brilliant idea Tempting Faith Di Napoli for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de. Text and only buy it if youind in on a discounted price Though the purpose of the book is uite interesting I ind the content pretty basic and the examples not very elucidative It is a interestig read or those tryin to get their head started on he subject of applied to design but I would take it all with a grain of salt or the concepts techiniues are uite sensitive and although they can help you drive a effective design rom a business standpoint it might as well harm the user experience and the product brand by ollowing deceptive approaches to convert usersThe book is a light reading and can be inished in just a couple of hours but the paperback The Confident Woman: How to Take Charge and Recharge Your Life format just all New Riders books has an extremelyragile cover which is bad or on the go readersFor a better start on how the mind operates and how we can take advantage of it while still maintaining an ethic behavior I would rather recommend How We Decide Predictably Irrational and The Invisible Gorilla Very easy reading material about the ascinating relationship between the different areas of the brain and their reactions to information presented in different ways especially within a website environment As both a web designer as well as a
lover of psychology I ound the parts regarding human behaviour particularly intriguing The book isof psychology I ound the parts regarding human behaviour particularly intriguing The book is up into manageable chunks which makes reading on the go a pleasure and much like social genius Dale Carnegie she thoughtfully summarises each chapter as well The book would have scored 5 stars except that I didn t care or the unnecessary evolution plugs Treating theories as provable act has a danger of casting doubt on the objectivity used with the other information presented Regardless I d recommend this book or anyone that has a good productservice and an attractive website but still has sales "challenges Short and very concise It makes the point straight and without redundant wordage For someone like me "Short and very concise It makes the point straight and without redundant wordage For someone like me had no idea about psychology it was a perfect starter It gets one star short of ive though because there s next to nothing about web design in it just explaining how peopleuserswould be customers work. Ourage users to clickNeuro Web Design employs neuro marketing concepts which are at the intersection of psychology and user experience It's scientific yet you'll ind it accessible easy to read and easy to understand By applying the concepts and examples in this book you'll be able to dramatically increase the effectiveness and conversion rates of your own Web si.
Susan M. Weinschenk