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S administration And what can Learn From Their Media learn their media strategies Along with contributing to the scholarship ON PRESIDENTIAL SPOUSES THE CONTRIBUTIONS TO THIS VOLUME ALSO presidential spouses the contributions to this volume also the important role media relations plays in strategic political communication Scholars of communication media studies gender and women's studies political science and public relations will find this book particularly usef. Media Relations and the Modern First Lady From Jacueline Kennedy to Melania Trump xamines the communication strategies first ladies and their teams Have Used To Manage used to manage and public interest their private lives to promote causes close to their hearts and to shape their public image Starting with Jacueline who was the first to have a staffer with the title press secretary Guitar Makers: The Endurance of Artisanal Values in North America each chapterxplores th. .
E relationship between a first lady and the media the role played by her press secretary and communication staff in cultivating this relationship and the first lady's media coverage Contributors God's Choice: The Total World of a Fundamentalist Christian School exploring the following uestions Howffective were the media relations and
COMMUNICATION STRATEGIES OF THIS FIRST LADYstrategies of this first lady her team were the media relations and communication strategies of this first lady and her team worked and what did not Was the first lady a communication asset to her husband'.