Celebrity Inc (PDF)

A year for appearances ndorsements and their chain of reality television shows I often wonder why I m drawn to the tawdry tell all magazines at the supermarket checkout line rather than the ones with the delicious looking meals and promises of asy recipes inside I certainly don t understand Bieber Fever I think I m too old nor do I get why celebrities have so many followers on Twitter Yet none of these uestions or thoughts stop me from checking the Huffington Post s Celebrity page on my cell phone s HuffPost app at least once a day for the lastest celebrity gossip I find that the Huff provides me with a great overview of several celebrity media outlets so I only have to go to one place for all my news Yes I ve thought this out What does that say about me Well I m not so sure What I am sure of is that Jo Piazza s tell all book Celebrity Inc How Famous People Make Money is an ye opening and salacious account of the inner workings of the Hollywood Industrial Complex Us average people may think that Hollywood is teeming with talented and attractive people looking to create the next great American movie television show or musical album In reality the Hollywood Industrial Complex is the pitome of high school where who you are and your buzz at the moment aka popularity determines how much money you make which is really what it s all about That s right It s all about the cold hard cash That s why Angelina Jolie and Brad Pitt sold photos of their babies That s why Ashton Kutcher started making all those crazy videos of his company s office That s why hip hop stars are always arguing with ach other or why any one who is anyone is lending their name and likeness to "a bottle of perfume It s not about the person it "bottle of perfume It s not about the person it about the brand Kim Kardashian made smart choices in creating her brand She makes millions of dollars a year Paris Hilton on the other hand made poor choices and now she is a has been She s still a filthy rich has been but she s old news nonetheless Ashton Kutcher was a biochemical ngineering major in college when he was discovered by a modeling agency He took his success and sought to make as much money out of it as possible He revolutionized the concept of online marketing Lindsay Lohan was once the teenaged it girl of Hollywood but she tanked her brand by not being able to stick to anything alcoholism sobriety acting singing ven her sexual preferences Author journalist and resident celebrity xpert Jo Piazza details the ups downs successes and failures of big named celebrities and wildly famous people to detail just how they make their money It s not from the movies television shows or record sales It s from the perfume sales appearances and product ndorsements These are how the reality stars with no verifiable talent make their money The information Piazza presents in the twelve chapters of her book deal with Le valeureux guerrier everything from American Idol celebrityndorsed charities and perfumes how the Oscars are bought not necessarily chosen by merit and famous people can make money when they are dead Piazza is an Snowflakes on the Sea engaging narrator whose real lifexperiences and first hand knowledge make her a fun and reliable guide on the adventure into the back door dealings of the Hollywood Industrial Complex More important than all of the information you ll learn Did you know that Puff Daddy s nickname came from his days of playing high school football at a private school in Westchester County New York p 135 this book will make you think As I read I kept wondering how I played into these money making ventures How have my choices as a consumer been influenced by famous people trying to make money I also felt an overwhelming sense of pride that I d never watched an pisode of American Idol and that I had figured out that Heidi and Spencer from MTV s The Hills Were Hamming It Hills were hamming it for the cameras specially Spencer But that s besides the point Celebrity Inc made me a better educated observer and consumer of ntertainment pop culture Overall I thoroughly njoyed observer and consumer of ntertainment pop culture Overall I thoroughly njoyed Ind celebrityMake no mistake Celebrity is an industry Never in the course of human history has the market for celebrities been as saturated as it is today Nearly Humanism: The Greek Ideal and its Survival every day most Americans will consume something a celebrity is selling a fragrance a sneaker a song a movie a show a tweet or a photo in a magazineWith the benefits of Piazza’s uniue access to the celebrity market Celebrity Incxplains in detail what generates cash for the industry and what drains value faster than a starlet downs cChampagne in twelve fascinating case studies that tackl. 35 Interesting look at the very big business of celebrity specially from a "Branding Standpoint Rounding Down "standpoint Rounding down a few things stated as fact that struck me as pure assumption or at least not very deeply investigated ie I m not sure you can lay Jersey Shore and assorted Housewives and faux backwoods duck hunters suarely at the feet of the American consumer s insatiable need and absolve the media companies of any blame at all in creating these atrocities As a non consumer of most celebrity gossip based media the underlying subject matter of this book is outside the scope of what would normally get my attention After reading it however I almost think that on some level it s intentionally directed to people like me people who are less interested in the celebrity stories themselves than in the strategic business interests that many of us suspect are secretly driving themFull of candid insights and disclosures from the players actually involved in marketing celebrities through increasingly unconventional and volving outlets it s a fascinating read if you ve The Fix ever wondered what s actually going on in the celebrity world who s pulling the strings to make it happen and how they and their clients get rich as a result The analysis is backed up with hard statistics including charts and graphs but the prose is breezy andngaging I highly recommend it both to the celebrity news audience and to dubious outsiders Very interesting and xtremely over priced at 1235 for kindle This was an ngaging read full of funny commentary and interesting insightsThough not particularly interested in celebrity culture I stumbled across a reference to Piazza while off handedly researching the following uestion What does Kim Kardashian actually do And is it worth X million dollarsThis book not only answered that uestion but gave a fascinating insight into the celebrityentertainmentadvertising complex including an revealing chapter on how celebrities use twitter to leverage their fame into cashI would not recommend the kindle version though unless it drops in price to under 750 It simply isn t worth it unless you are a newcomer wishing to work in this industryhave a piece of coursework due relating to the topic and ven then I would beware of using it as a reference guide despite having only a vague grasp on celebrity culture I spotted the odd factual rror and the statistical analysis was Sometimes Weak And Open To weak and open to These things don t necessarily detract from the books value an Desire in Seven Voices engagingly written peek behind the curtain of celebrity inc but they do contribute to the vague feeling of being a ripped off As an avid reader of celebrity gossip magazines websites and memoirs I thought I knew a bit about how celebrity works At the very least I knew celebs often court the press and get paid for photo ops But from reading Jo Piazza sxcellent xpose Celebrity Inc I learned so many ways celebrities can and do arn money and position their brands in what she calls the Hollywood Industrial Complex Tackling verything from the rise of the celebrity baby market and its source Shiloh Jolie Pitt one of the most remarkable chapters in that the and its source Shiloh Jolie Pitt one of the most remarkable chapters in that the are so astronomical to how Kim Kardashian outdid Paris Hilton in the world of reality TV and its attended much than fifteen minutes of fame to Tim McGraw s fragrance line how rap beefs boost sales and how celebrities popularity is measured Piazza offers up lessons that have stayed with me very time I read a magazine or see a piece of gossip Piazza also makes it clear that whether it s creating a charitable image or creating a digital footprint celebrities must continue to innovate and analyze their own images to stay in the game lest someone new come along and usurp their rol This review originally appeared on Feeding My Book Addiction concept of celebrity in today s information overloaded and social media saturated culture fascinates me I have no idea what useful skills the Kardashian clan has that allows them to command millions of dollars. Why do celebrities get paid so much than regular people to do a job that seems to afford them the same amount of leisure time as most retirees What do Bush ra conomics have to do with the rise of Kim Kardashian How do the laws of supply and demand xplain why the stars of Teen Mom are on the cover of Us Weekly And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal After a decade spent toiling as an ntertainment journalist and gossip columnist Jo Piazza asks the hard uestions about the business beh. ,


Read Celebrity Inc

,

Iazza s Celebrity Inc How Famous People Make Money It left me with a lot to mull over and a sharper critical lens to analyze pop culture and ntertainment I highly recommend it to anyone with a healthy or unhealthy fascination with famous people and their net worth I really do wish Goodreads gave us half star options as this was definitely a solid 355 and almost a 4 star book but it got weighed down in a couple of chapters by a bit too much on the Hollywood Industrial Complex algorithm speak for me so I found myself skimming rather than absorbing But the rest is certainly ye opening and I d recommend "It To Folks Who Are Interested In "to folks who are interested in culture and the intricacies of their favourite famous peoples livesPiazza covers Lachlan's Protg (English Edition) everything from how reality TV has changed absolutelyverything about fame and her xamples include an ntire chapter dedicated to Spencer Pratt of The Hills which I xpected would bore me but was rather interesting after all to the calculated risks inherent in very celebrity ndorsement of a charitable cause who knew it was that bloody complicated She dissects the sta This is a very thorough analysis of the business of branding oneself to maximize total arnings throughout and beyond a lifetime of being a celebrity It was very well written and I really Conflict in Blood enjoyed the charts and graphs that supported the authors factsA great read by a person with years ofxperience in the industry Not only is it a great read for those interested in the ntertainment business but for those who are interested in the consumer business industry I work for a cpg consumer product goods company and found the correlation of branding a person as a product utterly fascinating This was a great read on celebrity branding and how they capitalize on them I imbibe gossip like a delicious low rent wine I check it very day whether it s LaineyGossip s at times condescending commentary or Anne Helen Petersen s academic capsule pieces I m also an accountant So the lure of a book that combines my love of gossip with my tepid The Crucified Ones: Calling Forth the End-Time Remnant everyday interaction with numbers and business was irresistible It s a fun breezy at times horrifying look at theconomics behind stars anywhere from the A list to the F list It covers the areas I would usually xpect such as how Shiloh Jolie Pitt s baby pictures were sold to People for 31M and her younger twin brother and sister s pictures were sold for 14M It also delves to the monetization strategies of reality stars like Speidi how Kim Kardashian outplayed Paris Hilton to 67M a year and how celebrities make money on twitter three dudes in an office imitate the online voices of various celebrities to tweet product placement after the celebrity has been matched up to an appropriate brand The chapter on gossip magazines and online blogs and the differing cost structures between the Two Was Awesome It S was awesome It s to see actual marginal costs laid out and being able to then figure out whether or not the magazines made money from all of those huge celebrity baby paydays Despite all of the numbers involved it s an ngaging Logic, Labels, And Flesh easy read if you are interested in the subject and as I ve confessed before I m very very interested in the subject How I Heard About The Book This book had been sitting in my Audible wish list for a while before I downloaded it so I can t recall thexact referal but I think it might have been mentioned in a Dan Kennedy newsletter a few months back The LessonArgument in Three SentencesThere is no real applicable lesson in here as the book is basically a documentary in print detailing how the uote unuote famous actually make their money and play the fame game It also talksreveals a lot about the mechanics of the Dialogue: Relationships in Graphic Design entertainment business covering things like how to buy an oscar win I guess if you are trying to be the next Paris Hilton it may help you forecastprojectplan out your income streams but it s of aducation on how the game is played than a playbook Why Read It Maybe you re not obsessed with celebrity like Fleur my wife is but if. E celebrities the way industry analysts would dissect any consumer brand“An The Originality of the Avant-Garde and Other Modernist Myths economist at heart Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the conseuences of their behavior will be This book puts celebrities in context but it also puts the consumer of celebrity in context No one should feel bad aboutnjoying pop culture but they should understand how it is being marketed to them Celebrity Inc gives the reader the tools to do xactly that” Bonnie Fuller President of HollywoodLifecom. ,
Celebrity Inc


10 thoughts on “Celebrity Inc (PDF)

  1. says: Celebrity Inc (PDF)

    Celebrity Inc (PDF) How I Heard About The Book This book had been sitting in my Audible wish list for a while before I downloaded it so I can't recall the exact referal but I think it might have been mentioned in a Dan Kennedy newsletter a few months back The LessonArgument in Three SentencesThere is no real applicable lesson in here as the book is basically a documentary in print detailing how the uote unuote famous actually make their money and play the fame

  2. says: Celebrity Inc (PDF) Jo Piazza ↠ 8 Free read

    Celebrity Inc (PDF) Jo Piazza ↠ 8 Free read Read Celebrity Inc I imbibe gossip like a delicious low rent wine I check it every day whether it's LaineyGossip's at times condes

  3. says: Celebrity Inc (PDF)

    Celebrity Inc (PDF) This was a great read on celebrity branding and how they capitalize on them

  4. says: Read Celebrity Inc Jo Piazza ↠ 8 Free read Summary Ì eBook, ePUB or Kindle PDF ↠ Jo Piazza

    Celebrity Inc (PDF) Summary Ì eBook, ePUB or Kindle PDF ↠ Jo Piazza This is a very thorough analysis of the business of branding oneself to maximize total earnings throughout and beyond a lifetime of being a celebrity It was very well written and I really enjoyed the charts and gra

  5. says: Celebrity Inc (PDF) Jo Piazza ↠ 8 Free read Read Celebrity Inc

    Celebrity Inc (PDF) Jo Piazza ↠ 8 Free read Read Celebrity Inc I really do wish Goodreads gave us half star options as this was definitely a solid 355 and almost a 4 star book but it got weighed down in a couple of chapters by a bit too much on the Hollywood Industrial Complex algorithm speak for me so I found myself skimming rather than absorbing But the rest is certainly eye opening and I'd recommend it to folks who are interested in pop culture and the intricacies of

  6. says: Read Celebrity Inc Jo Piazza ↠ 8 Free read Celebrity Inc (PDF)

    Celebrity Inc (PDF) Read Celebrity Inc This review originally appeared on Feeding My Book Addiction concept of celebrity in today's information overloaded and social media saturated culture fascinates me I have no idea what useful skills the Kardashian clan has that allows them to command millions of dollars a year for appearances endorsements and their chain o

  7. says: Celebrity Inc (PDF)

    Celebrity Inc (PDF) Jo Piazza ↠ 8 Free read As an avid reader of celebrity gossip magazines websites and memoirs I thought I knew a bit about how celebrity works At the very least I knew celebs often court the press and get paid for photo ops But from reading Jo Piazza's excellent expose Celebrity Inc I learned so many ways celebrities can and do earn money and position their brands in

  8. says: Jo Piazza ↠ 8 Free read Summary Ì eBook, ePUB or Kindle PDF ↠ Jo Piazza Celebrity Inc (PDF)

    Celebrity Inc (PDF) Very interesting and extremely over priced at £1235 for kindle This was an engaging read; full of funny commentary and interesting insightsThough not particularly interested in celebrity culture I stumbled across

  9. says: Celebrity Inc (PDF)

    Read Celebrity Inc Jo Piazza ↠ 8 Free read Summary Ì eBook, ePUB or Kindle PDF ↠ Jo Piazza As a non consumer of most celebrity gossip based media the underlying subject matter of this book is outside the scope of what would normally get my attention After reading it however I almost think that on some level it's

  10. says: Celebrity Inc (PDF)

    Celebrity Inc (PDF) 35 Interesting look at the very big business of celebrity especially from a branding standpoint Rounding down for a few things stated as fact that struck me as pure assumption or at least not very deeply investigated ie I'm not sure you can lay Jersey Shore and assorted Housewives and faux backwoods duck hunters suarely at the feet of the American consumer's insatiable need and absolve the media companies of

Leave a Reply

Your email address will not be published. Required fields are marked *